Jin merchants, also known as Shanxi province merchants, were the most powerful and prominent merchant groups during the Ming (1368-1644) and Qing (1644-1911) dynasties. 

The culture of Shanxi merchants revolves around business culture.

The success of Shanxi merchants in the Ming and Qing dynasties was due to their enterprising, professional and unifying spirit, which they applied in the operation and management of businesses.