Selenium-rich vinegar brewed in Yangquan. [Photo/Yangquan Daily]

Yangquan is taking significant strides to promote its burgeoning selenium-rich industry. It has launched the "Yanquan Selenium Products" branding initiative and is utilizing trade fairs, expos, traditional media, and new media to expand its promotional reach.

The announcement of the "Yanquan Selenium Products" regional public brand authorization list earlier this year brought joy to the leaders of 56 selenium enterprises in the city, marking a significant industry milestone.

The 2025 Yangquan Selenium and Premium Agricultural Products Festival, held during the Spring Festival, attracted over 30,000 visitors. The festival generated total sales of almost 2 million yuan ($275,994).

Selenium-rich eggs. [Photo/Yangquan Daily]

The 2025 YangquanTaohe Market hosted the "Selenium-rich Specialty Agricultural Products" exhibition on April 7, inviting residents to a feast centered around selenium.

Twenty agricultural enterprises showcased their unique products, highlighting the latest achievements in Yangquan's selenium industry. Consumers enhanced their appreciation of "Yanquan Selenium Products" through tasting sessions, trials, and livestream discount activities.

Yangquan plans to continue advancing the "Yanquan Selenium Products" branding campaign by launching robust brand promotion efforts, expanding sales channels, and supporting businesses in upgrading their products.

Selenium-rich bread. [Photo/Yangquan Daily]