Yangquan city in North China's Shanxi province launched a digital shopping promotion season in the local Beishan Park on Sept 8.

Sponsored by Yangquan municipal government, the event will run to Nov 30.

It aims to boost consumer enthusiasm and confidence in spending and shopping and has attracted the participation of 1,100 companies engaged in catering, supermarkets and the plaza business.

The Yangquan branch of the Agricultural Bank of China, online food ordering platform Eleme and a slew of businesses have invested 11 million yuan ($1.61 million) in marketing activities and promotions to get customers spending again by offering digital coupons and discounts.

Yangquan city's residents can apply for the vouchers through mobile applications for Eleme and Agricultural Bank of China and use them on the Eleme app.