Shanxi knife-sliced noodles are on display at the conference in Taiyuan, Dec 16. [Photo provided to chinadaily.com.cn]
A conference on China's wheaten food being recognized as an intangible cultural heritage began in Taiyuan, capital of North China's Shanxi province, on Dec 16.
The conference, co-hosted by the China Cuisine Association, Shanxi Department of Culture and Tourism and Taiyuan municipal government, was held both online and offline and included a series of activities such as the China Intangible Cultural Heritage Wheaten Food Protection and Promotion Summit and an online promotional event in honor of wheaten food being recognized as an intangible cultural heritage.
Tong Lin, vice-president of the China Cuisine Association, delivered a video speech, expressing hope that the conference will raise public awareness of intangible cultural heritage and promote the industrialization of wheaten food.
A cook demonstrates noodle-making techniques at the conference in Taiyuan, Dec 16. [Photo provided to chinadaily.com.cn]
At the summit, industrial insiders gave keynote speeches, conducted in-depth discussions on online development and the protection and promotion of China's wheaten food, and representatives of intangible cultural heritage items such as Chongqing Xiaomian, Tongguan baked cake with braised pork stuffing, Lanzhou noodles, and Shanxi knife-sliced noodles shared their experience in the industrialization of these wheaten foods.
The national online promotion of wheaten food will focus on the protection and cultural connotation of wheaten-food-making technique and launch online discussions on a variety of topics for the public to participate in.
A series of online live broadcast activities of national wheaten-food-making techniques will be held.
In addition, a month-long Taiyuan wheaten food promotion kicked off on the same day. Consumption coupons worth 2.3 million yuan ($329,841.23) in total will be issued to boost food consumption. Catering enterprises and shops in the city will be encouraged to carry out online wheaten-food-making demonstrations and marketing.