New Jin merchants
In August 2005, the New Jin Merchants Federation was founded in Shanxi province. A New Jin Merchants Declaration was announced at the founding ceremony, which requires the members to stick to the principles of honesty, diligence, entrepreneurship and devotion. It hopes the contemporary business people to pass down the Jin merchants' spirits of "frugality, hard work, rationalism, trustworthiness, professionalism and pioneering spirit".