A brand release conference for the grit ware industrial cluster in Pingding county, Yangquan city, was held in Niangziguan town on Dec 23. 

The signing ceremony for the Niangziguan cultural creative product brand cooperation agreement, Pingding Masters' intellectual property development plan and advertising of the grit ware city on high-speed trains was held at the conference. 

The brand release was aimed at building a public regional brand for Pingding county with a unified image and integrated resources, and further enhancing Pingding's brand image.

In recent years, Pingding has been focusing on boosting the grit ware industry. Through the formulation of industrial plans, issuance of supporting policies, and establishment of special funds, a complete grit ware industrial chain integrating research and development, production, education and marketing has been formed.

The county is currently home to 188 companies and institutions involved in the production and operation of grit ware and ceramics, and has more than 12,000 people working in the industry. 

Early this August, Pingding county was offered the title of "Grit Ware City of China" by the China National Light Industry Council and China Ceramic Industry Association.