The "Exploring New Shanxi Merchants, Discovering Innovative Forces" media tour kicked off in Taiyuan, North China's Shanxi province, on April 7. Over the next five days, representatives from key national and regional media outlets will visit Taiyuan, Linfen, Lyuliang, and Datong.

They will explore Shanxi Innovation Valley, industrial parks, and various enterprises to experience the province's dynamic growth and innovative forces. Through keen media perspectives, vivid storytelling, and diverse platforms, the tour will showcase Shanxi's new industrial landscape, policy advantages, and business environment, promoting the "Invest in Shanxi" brand domestically and internationally.

In recent years, Shanxi has focused on high-quality development by implementing innovative measures to optimize the investment environment and drive industrial upgrades. In 2024, the province signed 3,132 investment projects with a total contract value of 1.49 trillion yuan ($202.72 billion). A comprehensive promotional matrix combining online and offline efforts and domestic and international outreach has been established for the "Invest in Shanxi" brand.

"Today's Shanxi needs to expand its 'circle of friends' more than ever. We hope that everyone will touch the pulse of Shanxi's development and innovation and help introduce Shanxi's new image to the world," said Yang Chunquan, director of the Shanxi Provincial Investment Promotion Bureau.

On April 7, the representatives also visited the "Invest in Shanxi Reception Hall", a platform that marks a practical step by Shanxi to optimize its business environment, showcase its image, and innovate investment promotion methods. It aims to integrate various investment elements, attract potential investors, combine investment promotion with regional cooperation, and achieve win-win outcomes for all market participants.