North China's Shanxi province is launching the 2025 Shanxi Online New Year Shopping Festival from Jan 7 to Feb 5 to foster new types of consumption and further unleash the potential of online shopping.

This event brings together domestic e-commerce platforms, manufacturers, and trade and logistics companies. It focuses on quality consumption, trade-in services, and service consumption to promote Shanxi's unique products to a broader market.

Commerce departments across Shanxi will integrate leading e-commerce platforms, key e-commerce enterprises, offline businesses, and provincial live-streaming e-commerce bases to conduct various promotional activities, both online and offline, to drive sales.

Local life platforms will offer discounts, coupons, and other incentives to encourage consumers to purchase goods online. These efforts will be tailored to regional characteristics and holiday traditions, addressing food, accommodation, travel, shopping, and entertainment needs through region-specific promotions.

The festival also encourages home appliance and home improvement retailers to establish online stores and expand their online and offline sales channels. To boost consumption during the Chinese New Year holiday, trade-in subsidies will be extended to categories like smartphones, tablets, and smart wearables.

The festival will also highlight Shanxi's time-honored brands. By incorporating these traditional elements into large commercial complexes, pedestrian streets, key shopping areas, transportation hubs, and home appliance stores, the event aims to foster a joyful New Year shopping atmosphere and encourage consumers to bring home these time-honored brands.