Shanxi Cultural Tourism Investment Group Co held a launch event for the Wutai Mountain · Jinjieli project in Taiyuan, North China's Shanxi province, on Nov 11. Nearly 300 brand merchants and over 30 financial institutions from across the country attended the event.

The project, centered around Wutai Mountain culture, encompasses accommodation, dining, cultural creativity, study tours, digital experiences, and more, aiming to create a new commercial system integrating business, health, leisure, education, emotion, and wonder.

Situated in the core area of Wutai Mountain Scenic Area, the Wutai Mountain · Jinjieli project makes the most of the area's rich natural and cultural heritage to establish a comprehensive cultural tourism commercial complex, with the aim of creating a comprehensive travel destination that combines modern mountain living, cultural experiences, and opportunities for relaxation and rejuvenation.

The project features two cultural themes – cultural experiences for enlightenment and blessings, as well as five core functional areas – a cultural and art zone, a cultural and creative art block, a cultural study experience area, a waterfront leisure street, and a culture-themed courtyard area.

During the launch event, the project leader introduced the project's concept, layout, operational strategies, and investment policies. Sanjin Cultural Tourism Group Co under Shanxi Cultural Tourism Investment Group Co signed cooperation agreements on-site with over 10 international and domestic brands and local specialty catering industry representatives.