The 2024 Shanxi Chamber of Commerce Festival (Shanghai Special) event, co-hosted by Shanxi Provincial Federation of Industry and Shanxi Provincial Investment Promotion Bureau, was held in Shanghai on Nov 4.

The event aimed to gather the strength of Shanxi merchants and use Shanghai's strong economic influence and resources to create a broader cooperation platform for Shanxi's cultural and tourism industry, attracting more funds, technology, and talent.

The 2024 Shanxi Chamber of Commerce Festival (Shanghai Special) event is held in Shanghai. [Photo/Yellow River News]

Nine institutions and companies from Shanxi signed contracts with China Tourism Group and Shanghai Jinjiang International Travel Co. Representatives from Shanxi merchant organizations and private entrepreneurs discussed enhancing the competitiveness of Shanxi's cultural and tourism industry and creating distinctive Shanxi cultural and tourism brands.

Attendees said the event deepened their understanding of Shanxi's cultural and tourism industry and showcased its great development prospects and enormous potential. "Shanxi currently benefits from favorable policies, a stable economy, and promising investment prospects," said a provincial official.

Through this event, Shanxi hopes to promote its advantages in resources, environment, policies, and location, attract more companies to learn about and invest in Shanxi, and promote the prosperous development of Shanxi's cultural and tourism industry.