The Shanxi Special Agricultural Products Livestreaming Season was officially launched on Oct 12 at the 2024 China "Digital Village" Innovation Contest awards ceremony. It aims to promote North China's Shanxi province's rich special agricultural resources and support rural vitalization.

The Shanxi Special Agricultural Products Livestreaming Season event kicks off on Oct 12. [Photo/Yellow River News]

Themed "Shanxi Flavor, Shared with the World", the event will be held on platforms such as Douyin, Kuaishou, and Bilibili. Seven themed livestreaming sessions have been carefully planned based on selected Shanxi agricultural product categories, offering a variety of engaging activities.

Many agricultural livestreamers and official brands from the province have been invited to participate. They will showcase Shanxi's unique specialty foods and profound farming civilization to promote its agricultural products.

The livestreaming season will provide comprehensive promotion for agricultural products across the province, covering categories such as miscellaneous grains, specialty snacks, meat products, and fresh fruits and vegetables. In addition to well-known Shanxi signature products, there are numerous "Shanxi flavors" with strong local characteristics.

The livestreaming season event is not just a feast of agricultural products but also a platform for the exchange and inheritance of agricultural civilization. Consumers, agricultural product merchants, livestreaming influencers, and individuals from all walks of life are invited to actively promote Shanxi agricultural products and support the development of Shanxi's special agriculture.