A Shanxi famous products promotion event kicked off on Aug 26 at the Shanxi Haowu Alliance Flagship Store on Wucheng Road, Taiyuan, North China's Shanxi province.

This store showcases over 1,200 premium products, including specialties and intangible cultural heritage items, from 117 counties, districts, and cities across Shanxi. It serves as a new offline window for presenting Shanxi's renowned products.

Tourists buy Shanxi specialty products at the Haowu Alliance Flagship Store. [Photo by Shanxi Economic Daily]

The event was jointly organized by the rural e-town leadership group from Xiaodian district in Taiyuan, Shanxi Lecuntao Network Technology Co, and the Shanxi Haowu Alliance. The goal is to promote high-quality, well-known, and distinctive Shanxi products, enhance brand images, and accelerate the export of famous Shanxi products.

The launch ceremony also featured a Shanxi specialty food market offering tasting experiences, influencer promotion, live-streaming sales, and other promotional activities. Products like Shanxi Fenjiu, Qinzhou millet, Qingxu aged vinegar, and Pingyao beef were promoted and sold.

This event marks a new chapter for Shanxi's premium agricultural products. Under the strong leadership of the Shanxi Haowu Alliance, a new journey of collective promotion and enhanced brand chains begins.

This event injects new vitality into developing the province's agricultural industry by showcasing Shanxi's unique agricultural products and rich cultural heritage. It will strengthen Shanxi's agricultural brands, expanding them to national and global markets.