The Fifth Shanxi Cultural and Creative Design Competition, titled "Wonderful Shanxi, Creative Future, and Shining Life", was officially launched on July 15 in Yangcheng county, North China's Shanxi province.

Jointly held by the Culture and Tourism Department of Shanxi Province, the Shanxi Provincial Education Department and other departments, the competition aims to integrate the province's creative resources, cultivate and expand cultural and creative industry entities, and create local-style "Shanxi Gifts", so as to promote the high-quality development of the cultural and creative industry throughout the province.

The Fifth Shanxi Cultural and Creative Design Competition kicks off. [Photo/Shanxi Economic Daily]

The competition seeks to attract entries from designers, enterprises, universities, organizations, and institutions both domestically and globally. It strives to become a top-class national event for discovering outstanding talent in the cultural and creative fields, promoting the commercialization of excellent cultural and creative designs, and driving the high-quality development of the cultural and creative industry.

This year's competition features five units, namely, Cultural Tourism and Cultural Relics Revitalization, Tourism Product Design, Traditional Craft Design, Product Packaging Design, and the Designated Design for the House of the Huangcheng Chancellor. It will unfold in four stages – launch, entry collection, evaluation, and design commercialization. Specifically, entry collection will occur in July and August, evaluation in September, and design commercialization activities from October to November.

The Shanxi Cultural and Creative Design Competition has successfully been held for four consecutive years, actively promoting the discovery of outstanding local design talent, fostering the development of cultural and creative product industrial chain, and enhancing the recognition and influence of cultural and creative products from Shanxi.