Characteristic enterprises and products from North China's Shanxi province recently made an appearance at the 2024 SIAL China, which kicked off at the Shanghai New International Expo Centre on May 28.

The 2024 SIAL China features new, unique, and special foods and beverages from all over the world, attracting more than 5,000 exhibitors from 75 countries and regions. The exhibition is divided into 14 different areas themed on imported food, leisure food, health food, dairy products, grains and oils, and seasonings.

French merchants taste specialty products at the Shanxi exhibition area. [Photo/Shanxi Daily]

At the Shanxi exhibition area, the province's specialty food and beverage enterprises conducted on-site tasting activities, attracting multiple professional procurement teams for samplings and negotiations, with professional buyers also coming in a continuous stream.

"As soon as the exhibition started today, many merchants came to taste our wines. One of the liquor traders from Ningbo was interested in our newly developed fruit wines, which are made from apricots, tomatoes, and betel nuts," said Wang Jinxiang, chairman of Shanxi Silin Agricultural Development Co.

Wang Xiu, vice-president of Shanxi Provincial Committee of China Council for the Promotion of International Trade, said that the 2024 SIAL China, as one of the world's three major food exhibitions, gathered enterprises from throughout the entire food and beverage industrial chain and hoped to promote Shanxi's brands through this exhibition platform.