North China's Shanxi province is showcasing dozens of its brands at the five-day 2024 China Brand Day event in Shanghai on May 10.

The Shanxi exhibition hall is designed to resemble an open scroll, symbolizing the innovative development of Shanxi's thriving brand culture. To enhance the audience's viewing experience, the exhibition hall has adopted diverse media forms such as LED screens, televisions, light boxes, and display boards.

The Shanxi exhibition hall is designed to resemble an open scroll. [Photo/Shanxi Daily]

The exhibition includes seven main sections, namely, energy revolution, intelligent manufacturing, digital economy, modern agriculture, culture, tourism, health and wellness, modern services, and opening-up to the outside world, all highlighting the recent achievements made by the province.

At the same time, an exhibition area is set up in the center of the exhibition hall to showcase Shanxi-style brand products. In addition to time-honored brands such as Fenjiu and Ninghuafu vinegar, there are also many high-tech brand products.

An exhibition area is set up to showcase Shanxi-style brand products. [Photo/Shanxi Daily]

In recent years, Shanxi has been focused on building its own world-renowned brands. Currently, the province boasts 37 "China time-honored enterprises" and 51 "Shanxi time-honored enterprises", 27 "geographical indication products" and 79 "Shanxi high-quality products".

An official from the Shanxi Development and Reform Commission stated that the province will work to build more national first-class and world-renowned Shanxi brands so as to contribute brand strength to the high-quality development of Shanxi.