North China's Shanxi province held a special culture and tourism promotion in Hong Kong on March 21.

The event was hosted by the Shanxi Department of Culture and Tourism, aiming to continuously cultivate the culture and tourism market in the Guangdong-Hong Kong-Macao Greater Bay Area. 

During the promotion, Shanxi's culture and tourism resources were presented in specialized segments, covering cultural heritage, natural landscapes, and folk customs. Through captivating audiovisual displays and interactive experiences, the audience was immersed in an authentic Shanxi culture and tourism experience. 

Additionally, Shanxi has prepared a variety of high-quality travel routes, offering diverse and rich tourism options for visitors from Hong Kong and around the world. 

For many years, Shanxi and Hong Kong have served as important tourist sources and tourism destinations for each other, with increasingly frequent cultural exchanges between the two. Taking advantage of the resumption of flights between the provincial capital Taiyuan and Hong Kong, this promotion event will further enhance the influence of Shanxi's culture and tourism offerings in the Hong Kong and Macao regions. 

At the end of the event, a signing ceremony for cultural and tourism enterprises from both Shanxi and Hong Kong was held, aiming to achieve culture and tourism resources sharing, mutual market expansion, and coordinated industrial development through in-depth cross-regional cooperation.