A Spring Festival travel promotion called the Chinese Year of Auspiciousness is held on Jan 9. [Photo provided to chinadaily.com.cn] 

A travel promotion called the Chinese Year of Auspiciousness was launched by the Shanxi Department of Culture and Tourism in Taiyuan, on Jan 9. 

It aimed to accelerate the recovery of Shanxi's service industry and attract tourists from all over the country to visit Shanxi. 

At the launch ceremony, intangible cultural heritage inheritors showed Shanxi folk arts such as paper-cutting, sugar painting, woodblock prints, and dough modeling, which set up a festive atmosphere. Eleven cities in the province showcased representative tourist experiences and crafts.

An artist performs paper cutting at the promotion. [Photo provided to chinadaily.com.cn]

"This promotion can better promote cultural tourism brands across Shanxi, boost the confidence of enterprises in the culture and tourism industry, and help the recovery of the cultural tourism market in the province," said Hou Li, head of the Xinzhou Ancient City Visitor Service Center. 

During the Spring Festival holiday from Jan 21 to 27, Shanxi will launch more than 650 cultural and tourism activities in seven categories. 

In addition, to encourage consumption in the cultural tourism market, 106 scenic spots across Shanxi have launched an admission fee reduction to attract tourists to spend the holiday in the province.

Peng Ke'er contributed to this story.