A trade promotion conference between North China's Shanxi province and Santa Fe Province in Argentina was held on Aug 24 in the provincial capital of Taiyuan offline and online.  

The conference was reportedly a special event during this year's Shanxi Brands Silk Road Tour, an annual brand promotion series hosted by Shanxi's authorities.

The goal was to promote economic and trade exchanges and other cooperation between Shanxi and Santa Fe, as well as to help Shanxi enterprises to explore international markets and enhance communications and understanding.

Some 30 leading companies in the food, fruit, animal husbandry, trade and logistics industries in Shanxi, and 15 companies in the dairy, soy products, and honey industries in Santa Fe Province, participated in the conference online and promoted their products.

Shanxi and Argentina have the similar strengths in their agricultural sectors and are trading partners with huge development potential for each other, said an official from Shanxi Provincial Committee of China Council for the Promotion of International Trade.

It was hoped that the event would lead to the establishment of an exchange and cooperation platform for Shanxi and Argentine companies to find business opportunities and increase trade.

Such a platform was expected to help companies from both sides effectively deal with global economic and trade difficulties and challenges, increase the imports and exports of high-quality goods, promote the optimization of Shanxi's foreign trade structure and help the province expand into the South American market.