Visitors view Shanxi ancient architectural models at the 4th Shanxi Cultural Industries Fair in Taiyuan, in Shanxi province, on Dec 6. [Photo/sxrb.com]

Around 8,000 Exhibitors from 15 countries and regions are showing their wares at the 4th Shanxi Cultural Industries Fair which opened in Taiyuan, capital of Shanxi province, on Dec 5. 

The six-day fair highlights the achievements made in promoting cultural reform in the province in recent years, with its theme of "integration of media, integration of culture and tourism and integration of culture and technology".

More than 1,000 companies from 25 provinces, autonomous regions and municipalities across China – as well as international participants – have brought over 10,000 kinds of exhibits to the fair, with an exhibition area covering over 20,000 square meters.

The organizers said that a total of 275 projects looking for investment were announced at the event.

During the fair, some 407 cultural events, such as agreement signing, summits and forums, and investment promotions, are being staged. They include 214 events to be held at the main venue – the China (Taiyuan) Coal Transaction Center.

In addition, cities and counties across Shanxi have organized 86 cultural events coinciding with the fair to enrich people’s daily lives.  

In recent years, Shanxi has taken culture and tourism as strategic pillar industries for its economic transformation and development, by rolling out new policies and measures, furthering its reform and encouraging innovation. 

Last year, the number of companies in the cultural industry in Shanxi increased by 70 percent year-on-year and total tourism revenue grew 25.5 percent on the previous year, showing a strong growth momentum.