The Yungang Grottoes scenic area in Datong is filled with visitors during the Spring Festival holiday. [Photo provided to goshanxi.com.cn] 

Major scenic areas in Datong, North China's Shanxi province, received 572,261 visits over the Spring Festival holiday, Feb 10 to 17, generating ticket revenue totaling 28.43 million yuan ($3.95 million). 

Over the eight-day holiday, 171 cultural and tourism activities were launched across the city, creating a festive atmosphere and allowing both locals and tourists to fully experience Datong's traditional customs.

An opera performance is staged in rural Datong during the Spring Festival holiday. [Photo provided to goshanxi.com.cn] 

The popularity of ice and snow tourism reached new heights during this period. Various ice and snow attractions offered diverse experiences for visitors, including snow sculptures and ice lanterns, winter fishing and hunting, as well as ice and snow sports.

Rural tourism was warmly embraced by visitors. Villages such as Majia, Xiaoshizi, Deshengbao, Wangzhuang, and Dongfutian were bustling with crowds. Visitors were able to experience agricultural activities, taste local farm produce, and enjoy folk performances.

People view lanterns in Datong over the Spring Festival holiday. [Photo provided to goshanxi.com.cn] 

The bustling holiday tourism market owed much to local tourism services. Datong promptly launched night buses at railway stations and airports, while the transportation department organized taxis to ensure smooth connections, thus preventing any passenger congestion. Additionally, the city arranged daily tourist buses to various hotels, facilitating travel to the Yungang Grottoes, Hengshan Mountain, and the Hanging Temple scenic areas.