The city of Datong in North China's Shanxi province has achieved a great deal through investment promotions in 2021.

Over the past year, the city has updated and improved its brochure on guidelines for investment promotions – as well as introduced appealing policies for attracting investments to local industrial parks, development zones and districts and counties. Moreover, it has produced a city promotional video and marketed itself on different media platforms.

The local authority sent delegations to Chengdu, capital of Southwest China's Sichuan province and Chongqing municipality to carry out investment promotions for the general aviation industry in April, conducting business matchmaking with several companies based in Chongqing.

Later, at the 4th China International Import Expo in East China's Shanghai in November, Datong carried out support investment promotions through cooperation with third parties, to introduce more enterprises and projects to the city.

The city also combined investment campaigns with talent recruitment drives, by strengthening communications with colleges and universities.

Over the past year, the city has developed a long-term cooperation mechanism for big data, big data talent introduction and exchanges with the School of Data Science at Fudan University in Shanghai. It has also held talks – on investment promotions, training personnel, as well as with college graduates who are returning to their hometowns for employment and entrepreneurship – with Jimei University in Xiamen city, East China's Fujian province.

Through its various efforts, the city signed up 110 new projects with a contract value of 99.78 billion yuan ($15.72 billion) last year. In addition, planned investment for 27 billion yuan in newly started projects was put in place, while fixed assets of 10.77 billion yuan were in place.