Shanxi Shenyin Real Estate Co, a real estate company mainly engaged in commercial real estate development, was founded on July 4, 2012. 

As a part of Jingui Investment Holding Group, it has a registered capital of 100 million yuan ($15.38 million). The company is located at the intersection of Weidu Avenue and Wuding North Road in Datong city, North China's Shanxi province. 

The company always puts first the national interest, social responsibility, and employee interests, and adheres to the philosophies of scientific development, co-building harmony, a pioneering spirit, innovation, and the pursuit of excellence. With standardized and stable operations, the company has maintained close contact and friendly cooperation with Chinese and foreign management groups such as the Inter-continental Hotel Group, Colliers International Group, Cushman & Wakefield, AS Architecture Studio, and the Beijing Architectural Design and Research Institute.

The company is primarily engaged in real estate development, commercial operations and property management. Its new project under construction, Xuanchen Plaza, is an urban complex with the largest scale and the most complete supporting facilities in Datong. It has been listed as a key project in Shanxi province for three consecutive years. 

The Xuanchen Plaza project, with a total investment of more than 3 billion yuan, is located at the southeastern corner of the intersection of Weidu Avenue and Wuding North Road, the first-level arterial road in Datong. It covers a land area of 77,882 square meters and a total building area of about 530,000 square meters. The project features shopping malls, an indoor commercial pedestrian street, a sport themed square, restaurants, star hotels, apartments, 5A grade office buildings, a youth entrepreneurship center, e-commerce platforms, a university student employment training base, and an intangible cultural heritage practice base. It has established cooperation with the Chinese commercial giant Aegean Plaza, and created its own app for smart commercial services.