Pingyao shines at US Travel & Adventure Show

The Ancient City of Pingyao in North China's Shanxi province recently made a stunning appearance on the Travel & Adventure Show, the largest tourism exhibition in the USA, showcasing its charm and vitality as a UNESCO World Heritage Site.

During the show on Jan 27 and 28 in New York, promotional materials and posters featuring tourist attractions, live performances and the 2024 Pingyao Chinese New Year event, served as windows for foreign visitors to learn about the city. Viewers also gained information on the city's catering, accommodations, transportation, sightseeing routes, shopping, and entertainment options.

Polished Pingyao lacquerware, showcasing the perfect fusion of outstanding traditional culture and exquisite craftsmanship, put a spotlight on Pingyao's unique charm and elegance. It was a major highlight of the show and attracted numerous visitors.

Pingyao Ancient City's participation in this show will further promote the international development of Pingyao's tourism industry through exchanges and cooperation with tourism professionals from around the world.