Shanxi's specialty products debut at Ministry of Foreign Affairs

A Shanxi specialty product exhibition event was held at the central square of the South Building of the Ministry of Foreign Affairs on May 31, making North China's Shanxi province the first region to hold such an event at the ministry.

Participants experience Shanxi's distinctive products. [Photo/Foreign Affairs Office of the People's Government of Shanxi Province]

This activity aims to leverage high-quality foreign affairs resources in Shanxi to serve the overall diplomacy of the country and assist its enterprises in going global. Three provincial State-owned enterprises and multiple excellent enterprises from 11 cities made appearance and showcased their products. About 9,700 officials and employees from the Ministry of Foreign Affairs attended, experiencing Shanxi's rich culture and distinctive products. 

The products on display at the event included Shanxi's traditional famous products such as Fenjiu liquor, aged vinegar, red dates and walnuts, as well as local characteristic products and cultural and creative products such as paper cuttings, Lu silk, and lacquer embellished with rare shells, all of which are intangible cultural heritage items. Furthermore, products developed by scientific and technological enterprises such as Jinbo Bio, Zhendong Pharmaceutical, and Jiashida Robot also proved eye-catching.

Participants experience Shanxi's distinctive products. [Photo/Foreign Affairs Office of the People's Government of Shanxi Province]

To ensure the success of the event, the foreign affairs departments at the province, city, and county-level have been working together to make preparations since March. After multiple rounds of selection, a total of 68 enterprises with over 600 products participated in the event, including provincial key leading enterprises of industrial chains, national key leading enterprises in agricultural industrialization, listed enterprises, provincial-level professional towns, and national intangible cultural heritage enterprises.

All participating companies expressed that showcasing their products and images on the platform of the Ministry of Foreign Affairs is a great way to enhance their visibility, increase their influence, and expand their overseas markets.