Pingyao unveils new cultural creative product

Wei Jiangfeng (second from left), Party secretary of Pingyao county, introduces Pingyao's cultural creative product at the event, Jan 26. [Photo/Pingyao Rong Mei] 

China Media Group hosted the 2024 "Spring Festival Gala Season" cultural creative and brand release event on Jan 26.

During the event, Wei Jiangfeng, Party secretary of Pingyao county in North China's Shanxi province, introduced a cultural creative product that highlights Pingyao polished lacquerware making techniques, and sincerely invited audiences to celebrate Chinese New Year in Pingyao. 

The Ancient City of Pingyao, a UNESCO World Cultural Heritage Site with a history of over 2,800 years, has nurtured 137 intangible cultural heritage items. Among them is Pingyao's polished lacquerware making techniques, which originated from the Spring and Autumn Period (770-476 BC). With unique techniques such as hand-polishing and gold-painted coloring, it exudes an ancient and elegant charm.