Pingyao gift

"Pingyao gift" is a cultural creative brand developed by Pingyao Ancient City Cultural Creative Industry Co.

Early this May, the Palace Museum, Shanxi Culture and Tourism Investment Holdings Group, and the government of Pingyao county held a signing ceremony at the Palace Museum. 

Sanjin Culture and Tourism group, Palace Museum Cultural Creative Industry Co and Pingyao Ancient City Scenic Area Management Co made a joint investment, to establish Pingyao Ancient City Cultural Creative Industry Co at the signing ceremony.

The joint venture is engaged in cultural and creative product designs and developments, cultural and creative themed hotels, as well as the Palace Museum Cultural Creative Festival.

It further explores the unique trade and finance culture, folk customs and religion in Pingyao.

It also introduces design resources at home and abroad, to found a research and development platform for Pingyao culture and develop the "Pingyao gift" brand. 

Currently, the company has developed a makeup series and a series of silver jewelry under the "Pingyao gift" brand.