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Pear blossom tourism festival attract crowds to Pingyao

Updated:2023-04-10 14:28
( chinadaily.com.cn)

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The 13th Pingyao Pear Blossom Tourism Festival opens on April 7 in Xiangyuan, a township famous for its pears, in Pingyao county. [Photo/Pingyao Rone Mei]

The 13th Pingyao Pear Blossom Tourism Festival opened on April 7 in Xiangyuan, a township famous for its pears, in Pingyao county in North China's Shanxi province. 

Themed around the comprehensive promotion of rural vitalization, government officials of Pingyao, representatives from rural tourist spots and travel agencies, and planters attended the festival to appreciate the pear blossoms and discuss the future development of the pear industry.

At the opening ceremony, government officials from Pingyao awarded the Pingyao Beef Cultural Industrial Park with a national 3A-rated tourist attraction plaque and an incentive fund. They also highlighted and awarded the 10 villages that won the title of characteristic villages for cultural and tourism integration. 

Feng Yuquan, head of Pingyao county, said in his speech that over the past 12 years, the annual Pingyao Pear Blossom Tourism Festival has become a brand tourism and rural vitalization event for the county. 

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Government officials of Pingyao award the Pingyao Beef Cultural Industrial Park with a national 3A-rated tourist attraction plaque and an incentive fund at the opening ceremony of the festival, April 7. [Photo/Pingyao Rone Mei]

So far, more than 200 fruit brokers have invested and developed in Xiangyuan township, more than 40 square kilometers of crisp pear orchards have been planted, and more than 20,000 locals have increased their income through the pear industry. Every year in April, experiencing the sea of pear blossoms in Pingyao has become a popular tourism activity for locals and tourists from outside the county.

This year's festival will last for seven days. During that period, a series of activities, such as a short video contest, a festival logo competition, an e-commerce live streaming competition, an investment introduction symposium, and a forum on crisp pear industrial development, will be held.

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