Pingyao's ancient village holds summer culture festival

An impressive aerial view of Hengpo village in Pingyao county [Photo/Jinzhong news network]

The 7th Rural Summer Culture Festival of Hengpo ancient village in Pingyao county, North China's Shanxi province, opened on July 15. 

The festival, jointly hosted by several government departments of Pingyao, the local federation of literary and art circles, and the photographers' association under the federation of trade unions, will run for a month. It focuses on lantern shows, tours of manors, trying delicious food and living in rural cave dwellings.

Hengpo ancient village, a national key village for rural tourism, has been expanding its rural tourism industry by carrying out various festivals and events in recent years so as to increase agricultural efficiency and farmers' incomes. 

A traditional dwelling in Liangcun village in Pingyao county [Photo/Jinzhong news network]

Guo Xingfeng, Party secretary of Hengpo village, said that since the launch of the first rural summer festival in July 2016, the village has received more than 2 million tourists and its tourism revenue has exceeded 40 million yuan ($5.93 million). 

He added that the village will develop local cooperatives and rural tourism to boost common prosperity and build a national pilot demonstration area for rural vitalization.