Live broadcast promotes Pingyao specialties

A live broadcast program of CNR, a multimedia cluster website, is shot in Mugua village in Pingyao county on Sept 15. [Photo/Pingyao Rong Mei] 

A live broadcast program of CNR, a multimedia cluster website, was shot in Mugua village of Pingyao county on Sept 15, displaying autumn harvest scenes and achievements of modern agriculture and promoting Pingyao's agricultural products.

The live broadcast will allow audiences to interact with fruit tree experts and local fruit farmers at close range through the lens.

The live broadcast also promoted Pingyao beef, long yam, pears, and Pingyao youcha (a kind of porridge made by mixing a powder of cereals and nuts) in Pingyao county. 

By displaying high-quality and delicious specialties, the broadcast attracted the attention of many online consumers, strengthened the market competitiveness and popularity of the county's specialty agricultural products, and furthered increased the incomes of farmers. 

In recent years, Mugua village has been developing its own agriculture and has formed a high-quality apple plantation covering an area of over 153 hectares. Unique local geographical advantages give the apples a bright color, a large size, and high sugar content, thus selling well across China.

To further improve the quality of fruit trees and increase farmers' incomes, the village has established a long-term cooperative relationship with Shanxi Agricultural University, introducing advanced technology and improving the planting model.

The annual output of fruit trees in the village has steadily increased to 3 million kilograms, bringing in more than 4.5 million yuan ($698,125.31) of income for local villagers.

Hou Anchang, a top official of Mugua village, said that the village would continue to improve its varieties, enlarge and strengthen the apple industry, increase sales channels for farmers, and further increase farmers' incomes.