11th Pingyao pear blossom festival on now

The 11th Pingyao Pear Blossom Tourism Festival opened on April 6 in Xiangyuan township, Pingyao county. 

The festival is sponsored by Pingyao's government and is themed around the county's crisp pears and beautiful countryside. It aims to promote the brand of Xiangyuan pears and develop Xiangyuan township into a popular countryside tourism brand in China. 

The opening ceremony provided information on the festival's activities and a call was put out for artwork inspired by Pingyao's renowned pears. A theme song, short video and the event's logo were all featured during the ceremony. 

Three travel routes and 18 recommended tourist destinations for red tourism – travel to historical sites with a revolutionary legacy – were also released during the opening ceremony. 

The six-day festival will include music and dancing in the pear orchards, pear orchard tours, industry forums and an online exhibition of agricultural activities, allowing visitors to fully experience the charm of Xiangyuan township and Pingyao's pear blossoms.