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Pingyao advances tech art museum project

Updated:2019-11-18 14:29
( chinadaily.com.cn)

Pinyao county government officials met designers from Sky Limit Entertainment International Cultural Development Group in Pingyao county on Nov 14 to discuss their joint venture, the Pingyao Technology Art Museum. 

SoReal Pingyao Technology Art Museum is one of the three joint projects being developed by the company and Pingyao. 

The museum has adopted high-tech optoelectronics and machinery technologies -- such as augmented reality, projection, 4D imaging, holography and laser modeling. 

It has combined the technology with Pingyao's long history and rich culture, to create customized intellectual property  content and immersive cultural tourism experience for visitors. 

The museum project aims to enhance a visitor's sense of participation, as well as raise the international profile and boost the vitality of the Ancient City of Pingyao. 

Shi Yong, head of Pingyao county, said at the meeting that it was necessary to pay more attention to the combination of the project and Pingyao culture -- as well as the connection to the public -- in museum planning and design, to ensure accurate positioning of the target customer group. 

In addition, the company needed to further enhance attractiveness of the project by showcasing local elements through high tech means, Shi added.

Founded in Beijing in 2015, Sky Limit Entertainment is a technology and culture company whose business operations cover tech shows, virtual reality shows, development and operations in real estate. 

SoReal, one of its entertainment brands, is a leading tech, cultural and entertainment in the VR industry.

 


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