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Farm produce promotion held in Pingyao

Updated:2019-11-05 13:45
( chinadaily.com.cn)

The opening ceremony for the Shanxi Taste Theme Street and a fair for Jinzhong's city agricultural products and specialties took place in the Ancient City of Pingyao on Nov 2, according to local officials. 

A variety of Jinzhong agricultural specialties -- such as vinegar from Heshun county, buckwheat tea, sesame oil, and miscellaneous grains -- went on displayed at the event, which runs to Nov 11. 

They went on sale in partnership with Chinese internet giant Alibaba Group -- broadening purchasing channels to online and offline consumers and allowing Shanxi specialties to reach thousands of families. 

Pingyao county's specialties such as crisp pears and polished lacquerware are also being promoted.

The event is expected to help local farmers increase their income and increase poverty alleviation in remote mountain areas.


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