Top Chinese news agency focuses on Pingyao

Xinhua News Agency, the biggest and most influential media agency in China, reported on the Ancient City of Pingyao in the special column of its official WeChat account, on June 22. 

The coverage on the social media platform focused on Pingyao's local architecture, temples, food and drink, shops, festivals and celebrations -- drawing the attention of over 100,000 netizen readers. 

Since it was recognized as UNESCO World Heritage Site in 1997, the Ancient City of Pingyao -- with a history spanning over 2,700 years -- has been developing its cultural brands and industry as well as promoting local traditional culture.