College students promote Pingyao through advertising

The Ancient City of Pingyao, with its culture and tourism, was one of the topics featured during the ninth National Advertising Art Design Competition for College Students, with advertisements designed by college students promoting the event.

Among around 360,000 entries for the competition, 60,000 pieces by some 150,000 college students promoted the Ancient City of Pingyao in various different ways, showcasing different aspects of the UNESCO World Heritage Site.

"I think Pingyao is a typically romantic Chinese destination. I think it's creative to express the romance of Pingyao through audio artworks," said Tian Peiwen, an award-winning designer from Wuhan University, at the awards ceremony held in Beijing on Nov 24.

More than 800,000 students from 1,301 colleges and universities took part in the competition, proving the young generation's interest in traditional culture and ancient relics, according to Liu Ruiwu, deputy director of the event's organizing committee.

Launched in 2005, the National Advertising Art Design Competition for College Students is the largest domestic communication platform for advertising among colleges and universities.

The platform provided by the competition will promote the Ancient City of Pingyao to potential consumers in the future, said Wang Ye, a teacher from the School of Journalism and Communication at Wuhan University.

Through the platform, the government of Pingyao hopes to promote the city to more college students and persuade more young people to love and protect the country's cultural heritage, as well as to help develop Pingyao's culture and tourism.