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Investment

CAIA to fuel Pingyao culture and tourism

Updated:2017-08-17 17:26
( chinadaily.com.cn)

Pingyao government officials meet with a delegation from China Art Investment Association in Pingyao county on Aug 14. [Photo/pingyao.gov.cn]

Pingyao government officials met with a delegation from the China Art Investment Association (CAIA) on Aug 14 to discuss cooperation in culture and arts.

Cui Huinan, executive general secretary of the association, hoped that the two sides will advance the integration of arts and the market and meanwhile boost Chinese traditional culture.

China Art Investment Association is a professional platform that carries out investment and financing information services for China Information Industry Association Investment and Financing Information Branch.

As a UNESCO World Heritage Site, in recent years, Pingyao has been flourishing in culture and tourism, attracting attention from the art investment association.

What Pingyao requires now is to add cutting-edge ideas to the current fixed operation manner of creative industries and tourism, according to Wu Xiaohua, a top official of Pingyao.

The county will partner with the association and combine the projects with elements such as traditional festivals, and the internet to boost local culture and tourism.

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