Jinzhong's tourism upgrades in 2014

Jinzhong pulled ahead of Shanxi province's other cities in terms of growth rates of tourism indicators, such as tourist volume and revenue, in the past year.

The Shanxi Tourism Bureau released the result of a tourist questionnaire in 2014, which showed Jinzhong leading in terms of tourist satisfaction. Tourists are now more satisfied with public services and travel in scenic spots. About 80 percent of tourists to Jinzhong would like to recommend Jinzhong to their families or friends.

The past year saw the rapid development of through routes in Jinzhong. Based on the agreements between Jinzhong's scenic spots and the province's Hub of Tour Dispatch, 15 through routes from Taiyuan and its neighbor cities to Jinzhong's major tourism attractions, including the Ancient City of Pingyao and the Wang Family Compound, will open gradually; 10 of them are already in operation.

Jinzhong has been devoted to the improvement of scenic spots in the last two years. Currently, Jinzhong is home to two 5A scenic spots, 15 scenic spots at the 4A level and seven scenic spots at the 3A level.

Shanxi tourism authorities released the 2014 top 100 leisure tourism products list, covering hotels, industry tourism spots and tourism towns. Jinzhong has a commanding lead with 23 tourism products on the list.

Moreover, Jinzhong's tourism reaped the most economic benefits during the holidays A total of 36 scenic spots in the province are under statistical monitoring during every holiday, and Jinzhong's scenic spots on the list were among the top 10 in terms of visitor numbers and ticket revenue.

In 2015, Jinzhong will strive to promote the city's tourism image as a whole and expand target markets. Meanwhile, it plans to improve the city's tourism environment and service quality, according to the head of the city's tourism bureau.