Pingyao making tourism industry improvements

The government of Pingyao county, in North China’s Shanxi province has come up with a guideline on reforming its tourism industry to make it more international through brand development, greater publicity, and more promotions.

The county figures that 10 percent of the county’s ticket revenues will be used for publicity and travel agency promotions and there will be some innovative e-marketing to attract more tourists from both China and abroad.

Pingyao is a World Heritage Site and has certain tourism resources, such as the “Another Glance at Pingyao” performance, an annual photography festival, the hometown of China’s astronaut Liu Wang, and the historical Shanxi merchant culture.

Edited by Lin Hong and Roger Bradshaw