Flower viewing in Shanxi province has evolved into a new cultural and tourism industry, integrating sightseeing, entertainment, and experiences to become a significant driver of cultural tourism consumption and economic development.

Cities across the province are creating themed routes and launching cultural products and folk activities, building a spring flower-viewing industry that promotes comprehensive exploration and consumption.

Spring is in full bloom in Xiangfen county's Binhe Park. [Photo/Shanxi Daily]

At the "Enjoy Peach Blossoms and Experience Folk Cultures" event in Yuncheng's Wan'an town, a traditional market showcased cultural products alongside performances and blessing activities, enabling visitors to enjoy the blossoms while immersing themselves in folk charm. 

As visitor demands continue to evolve, the flower-viewing economy is transitioning toward a "flower viewing + experience" model, creating new development opportunities for rural specialty industries.

A tourist dressed in hanfu enjoys the blooming flowers in Yingze Park. [Photo/Shanxi Daily]

Linfen's Anze county is integrating agriculture with cultural tourism and turning local forsythia medicinal herbs into an income source, enabling visitors to stroll through forsythia fields and participate in tea-processing workshops.

As the flower viewing economy and rural tourism boom, Shanxi aims to further enhance its "flower viewing+" consumption scenarios, rapidly developing new industries such as rural homestays, specialty foods, field picking, and intangible cultural heritage crafts.