Shanxi advertises promotes top brands in Xiamen

(chinadaily.com.cn)

Updated: 2019-10-21

The 2019 Shanxi Brands China Tour, an annual Shanxi brand promotions event, was held in Xiamen in eastern Fujian province on Oct 18. 

A total of 40 Shanxi wine, vinegar, grains, wheat, fruit and vegetables and farm produce companies were involved, the organizers said. 

They carried out exhibitions, brand promotions, business negotiations and matchmaking of target markets in southeastern China -- by taking advantage of the platform provided by the 16th China (Xiamen) International Food Trading Expo on Oct 18-20. 

Zhang Quanjun, director of the Xiamen branch of the China Council for the Promotion of International Trade, said that the Shanxi Brands China Tour launched in 2013. 

Since then, it has been promoting Shanxi brand enterprises, top products as well as excellent skills to the whole country, and helping quite a few Shanxi companies get stronger and more famous, Zhang added. 

Early this September, Shanxi province, as guest province of honor at the 2019 China International Fair for Investment and Trade, showed its achievements in opening up, transformation and development. 

Zhang said the Xiamen stop of 2019 Shanxi Brands China Tour was another good opportunity for cooperation between the two places. 

It would enable more Xiamen citizens and enterprises to further appreciate the charms of Shanxi culture and get to know the brands and specialties of Shanxi, Zhang added.