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China’s first cultural products center opens in Pingyao

( chinadaily.com.cn )

Updated: 2018-03-26

China’s first cultural products research and development center opened in Pingyao city in North China’s Shanxi province on March 25.

The center is a joint project between the government of Pingyao city and the Imperial Palace Culture Service Center. The two sides will cooperate on the design, research and development, production, sales and marketing of cultural products to promote the development of Pingyao’s culture industry, by drawing on the successful experience of Imperial Palace.

Currently, Imperial Palace has already developed over 9,100 cultural products, with its annual sales volume exceeding 1 billion yuan ($158.4 million).

China’s first cultural products center opens in Pingyao

Shan Jixiang (R), dean of Imperial Palace, awards a plaque to the cultural products research and development center in Pingyao, North China’s Shanxi province on March 25. [Photo/Xinhua]

China’s first cultural products center opens in Pingyao

Products created by Imperial Palace on display in Pingyao’s cultural products research and development center on March 25. [Photo/Xinhua]

China’s first cultural products center opens in Pingyao

A tourist photographs key rings in Pingyao’s cultural products research and development center on March 25. [Photo/Xinhua]

China’s first cultural products center opens in Pingyao

Tourists pay a visit to an exhibition area of Pingyao’s cultural products research and development center, which tells the story of Imperial Palace’s products. [Photo/Xinhua]

China’s first cultural products center opens in Pingyao

Two pieces of jewelry created by Imperial Palace on display in Pingyao’s cultural products research and development center. [Photo/Xinhua]

 

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