The small town of Haizhou in Shanxi province is home to China's largest temple in honor of Guan Yu, a legend warrior symbolizing fidelity and uprightness.
But how to use the historical celebrity to boost local economy? Such questions probably get the answer from the research of a newly established center.
The digital publisher Chineseall.com and Central University of Finance and Economics jointly launched the college's Culture Public Private Partnerships Research Center, the first of its kind in the country, on March 15 in Beijing.
Public Private Partnerships Research refers to a widely-applied mechanism that sees government agencies collaborate with private-sector companies to finance, build and operate projects.
The center aims to use the college's academic resources and the company's business experience to help local governments to promote local culture.
Guan's cultural heritage in Haizhou is among a series of programs to be developed by the center. Highlighted projects also include the one about porcelain culture in Jingdezhen, Jiangxi province.