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Creative pakage at 3rd APTE

By Zhou Yuanyuan ( chinadaily.com.cn )

Updated: 2013-11-07

Creative pakage at 3rd APTE

In the exhibit area at the third China-Shanxi Agricultural Products Trade Expo (APTE), the packaging of agricultural products such as grains, meat, fruit, candied fruit, drinks, and pastry shows an entire creative packaging chain with originality and good graphics, design, technology, applications, counterfeiting protections.

A packaging design company representative named Gao explained that, apart from product quality, the packaging of agricultural produce, to a large extent, determines their marketability. One typical example of this is Qinzhouhuang foxtail-millet, with its golden packaging emphasizing the nobility and lineage of the product.

Now many agricultural product companies, with prodding from their customers, are looking for different packaging, with "practical, simple, artistic packaging that suits or complements the product" being the latest fashion.

Edited by Roger Bradshaw

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